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Lacking These 3 Strategies Could Cost You Money

More than 3.8 billion people are active social media users. The usage of social media has been increasing amongst businesses and there’s no doubt that as consumer practices change, so should your marketing strategies. In the age of technology, only 2% of cold calls result in an appointment (Leads Bridge, 2019). It's important to realize that if your business doesn’t have a social media presence, you’re missing out on opportunities and potential leads. So how can you dominate social media in 2020? Here are three factors to consider when getting started.

1. Build Brand Awareness Utilize social networks to your advantage and increase visibility. Leveraging social media gives your business the best opportunity to communicate with the end consumer directly. Have a platform where users can easily find your business or discover it. 

2. Know Your Audience It’s important to know who your target audience is. How can you serve them properly? What problems do you have solutions for? Research and come to an extensive understanding of what their needs and expectations are. This is key to growing your community and dominating in your niche.

3.Create Valuable Content Lacking a content strategy is one of the biggest reasons why businesses fail at social media. Ultimately, why should people follow you? Think about delivering quality content that is valuable to your audience that will not only keep them coming back but also increase your chances of being seen and heard by new audiences. You can drive traffic to your business by creating visual content that is meaningful. Research shows when adding visual content to a piece of information, people can remember 65% of it after three days (Marketing Insider Group, 2019). Be memorable. Provide value.

So Which Social Media Platform is BEST for Your Business? Let us help you determine what marketing strategies and platforms are the best fit for your business and personal goals. Sierra Renee Media is a one-stop shop for all digital services. From graphic design to social media strategy, we can support you at every level. For a complete list of our services, you can click here.


The Sierra Renee Media Team

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